New Marketing Campaign Celebrates Yonkers’ Remarkable Riverfront Renaissance
YONKERS, NY (June 28, 2021) – As one of the world’s great rivers, the majestic Hudson has long been attracting attention from early explorers to major industries to today’s residents who live in the growing number of residential towers that dot the Yonkers riverfront.
The Hudson is now the focus of a new and innovative marketing campaign unveiled today by Yonkers Mayor Mike Spano to celebrate the city’s remarkable riverfront renaissance where residents can live, work and play. The goal of the campaign is to rebrand the Yonkers riverfront which has emerged as a vibrant and diverse community that is attracting new residents, restaurants and shops.
The theme is Yonkers On The River with the tagline Go Anywhere From Here. The taglinehas an aspirational meaning for anyone, with endless options for career, home or play. It also refers to Yonkers unmatched accessibility with two Metro-North train lines, easy access to all major highways and parkways, only 40 minutes to every major airport in the Tri-State region and only 20 minutes to Grand Central Terminal.
“The incredible revitalization under way in our city’s riverfront community is nothing short of extraordinary. Whether you’re dining at one of our award-winning restaurants, taking in an outdoor concert, kayaking on the river or simply enjoying the spectacular views of the Palisades, the Yonkers riverfront has something for everyone. With this exciting new marketing campaign, we are letting everyone know that Yonkers On The River is the place to be,” said Mayor Spano.
The new campaign, which will run through the end of the year, is the next generation of the highly successful Generation Yonkers campaign that has positioned Yonkers as the region’s next go-to urban center. As the City of Yonkers has evolved, so has the marketing campaign over the years. Now in its eighth year, the Generation Yonkers campaign is credited with putting Yonkers on the map and contributed to the city’s tremendous growth which has seen more than $4 billion in private investment and over 9,100 multifamily units planned, completed, under construction and approved for developments.
The Yonkers On The River marketing campaign, which was developed by the Westchester-based communications and advertising agency Thompson & Bender, features an integrated media mix including social, digital, TV, outdoor and signage.
Yonkers On The River signage is being prominently displayed along the Yonkers riverfront and throughout parts of the city. The Generation Yonkers website is updated with a new domain: YonkersOnTheRiver.com which will be displayed on all advertising and signage. The website features testimonials from residents who live along the riverfront as well as businesses that are located there.
The Yonkers riverfront is drawing significant private investment by major residential developers such as RXR, Extell, Avalon, Hudson Park, Apex, Ginsburg Development, AMS Acquisitions and Confier Realty. In another big boost for the Yonkers riverfront, Lionsgate Studios is nearing completion of a $100 million TV and film studio at the iPark site. The project is expected to bring more than 400 full-time jobs to the area.
The residential boom underway along the Yonkers riverfront is being driven by the business-friendly climate created under the leadership of Mayor Spano as well as the work of the Yonkers Industrial Development Agency (IDA) which provides financial incentives to developments projects. Over the past two years, the Yonkers IDA has provided financial incentives to development projects representing a total private investment of approximately $1.1 billion. The developments are projected to create approximately 2,700 new residential units, 234,400 square feet of commercial and industrial space and approximately 3,450 in construction, permanent and part-time jobs. Ten percent of all new residential units are set aside for affordable housing.
Christina Gilmartin, Communications Director, Office of the Mayor
City Hall: 914-377-6208
Dean Bender, Thompson & Bender
Cell: (914) 391-6042
Elizabeth Bracken-Thompson, Thompson & Bender
Cell: (914) 714-8482